Email       chkim@sogang.ac.kr
Office      GA 711
TEL          02-705-8386 
Courses   - Psychology of Advertising and Consumers, Theory of Advertising and Consumers, 

              Integrated Marketing/Brand Communication, Advertising/Marketing Case

              Study, Advertising and Consumer Theory Seminar, Social Media

              and Marketing Communication

Thesis and Articles

Kim, Chung-Hyun (2013), "Influence of Thinking Tendencies on Online Transaction in Hybrid Retailers", Journal of Business Research, Vol. 66, pp.336-344

Kim, Chung-Hyun (2012), “Sustainable Marketing and Social Media: A Cross-Cultural Analysis of Motives for Sustainable Behavior,” Journal of Advertising, Vol 41 No 4, pp.71-87

Kim, Chung-Hyun (2012), “Transference and Congruence Effects on Purchase Intentions in Online Stores of Multi-channel Retailers: Initial Evidence from the U. S. and South Korea,” Journal of the Academy of Marketing Science, Vol. 40 No. 4, pp. 539-567.

Kim, Chung-Hyun (2005), "Building a National Image With Words: The role of Word of Mouth in Establishing Korea's International Image,"Creating Images and the Psychology of marketing Communication, ISSN: 0-8058-521, pp.85-103.

Kim, Chung-Hyun (2005), "Managing the Multidimensionality of Corporate Image: From the Stakeholders' Multilayered Experience Perspective," Creating Images and the Psychology of Marketing Communication, Lawrence Erlbaum Associates; Mahwah, NJ, pp.245-256

Kim, Chunh-Hyun (1998), "A Cross-Cultural comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions," Mass Communication & Society, Vol.1 No. 3/4, pp153-173.

Kim, Chung-Hyun (1997), "Measuring Nation's Images in a Cross-Cultural Context," Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business Studies, pp.148-149.

Kim, Chung-Hyun (1997), "The 'Big Five' Personality Traits in Korea: A Comparative Approach." Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business Studies, pp.335-338..

Kim, Chung-Hyun (1993), "Cynicism and Conformity as Correlates of Trust in Product Information Sources," Journal of Current Issues and Research in Advertising, Vol. 15 No. 2, pp. 71-80.

Professional Experience

1982 - 1983 A.C. Nielsen Co.,- Korea, Client Service Executive
1983 May - 1991 Nov. Kimyung University, Assistant Professor
1988 Sept. - 1991 Jun. University of Oregon, Graduate Research/Teaching Fellow 1991 Aug. - 1994 Dec. University of North Dakota, Assistant Professor
1995 Mar. - 1999 Aug. Sogang University, Professor at the Department of Mass Communications
1997 Mar. - 1999 Feb. Director of Research Institute of Press Culture; Chair of Department of Mass Communications
1999 May - 1999 Oct. Dean of Graduate School of Mass Communication of Sogang University
1999 Sept. - 2007 Aug. Professor at the Department of Advertising and PR of the Graduate School of Media Communication of Sogang University
2001 Sept. - 2002 Aug. University of Oregon, Acting Professor
2005 Sept. - 2007 Apr. Dean of Graduate School of Media Communication of Sogang University
2007 Sep. - Present Professor at the Graduate School of Mass Communication/School of Communication
2011 Jun. - Present Dean of School of Communication; Dean of Graduate School of Mass Communication; Head of Communication Center
Advisory Professor for Geoson Co., Ltd., Kum Kang Planning, LG AD, SK Telecom/Communication; Member of KBS Management Evaluation Committee
Member of PR Advisory Committee of National Health Insurance Corporation; Member of PR Advisory Committee for the President; Member of Advisory Committee of Seoul Marketing Survey; Current Non-Executive Director of Korea Broadcasting Advertising Corporation
Chairperson of 2003 Advertising and Consumer Psychology International Conference at COEX Intercontinental Hotel Seoul; Vice President of Korea Advertising Society; Editor in chief of Study of Advertising/Advertising Research